As the baby-boomer generation of major donors pulls back or dies off, museums are struggling to attract their heirs’ interest
… next-gen donors want to tackle big global issues, from climate change to racial justice. And those who do recognise the arts’ ability to strengthen social cohesion, improve health outcomes and encourage critical thinking are likely to eschew legacy institutions in favour of smaller organisations where their money can make a bigger impact.
Source: Julia Halperin, The Art Newspaper 011924
US museums face a funding crisis as new generation of donors comes of age
