The origin of the sign can be traced back to January 2023, when then-city of Miami Commissioner Alex Díaz de la Portilla sponsored legislation that more than doubled the limit on the kind of billboard allowed in that part of Miami — from 750 square feet to 1,800 square feet. Miami Herald, 020224.
On Thursday, May 23, 2024, Miami commissioners voted to repeal the 2023 law allowing its construction. Miami Herald, 052424.