“George Lakoff, a professor in cognitive science and linguistics at University of California, Berkeley, makes the point in his book Don’t Think of an Elephant! that when trying to get your point across, refrain from using the other side’s language. Doing so will activate and strengthen their frames and undermine your own views. Instead, successfully arguing a point requires you to establish your own frames and use language that evokes images and ideas that fit the worldview you want.
[Frames are] extremely powerful because most of our actions are based on the unconscious and metaphorical frames we already have in place. That is, once a frame’s architecture is in place, the boundaries of that frame and the associations of that frame are all taken into account in our decision making.
Lakoff emphasized in his book that reframing is not about spinning and manipulating the other party, but rather learning to express what you believe in your own language, within your own frameworks.”
Vivian Giang, Fast Company, 2018. via Pocket.
our economic goal is for a ‘steady state’ economy (that is, an economy with a relatively stable, mildly fluctuating product of population and per capita consumption) that helps to maintain and repair the delicate balance of nature, and respects the laws of ecology and physics (in particular thermodynamics). An economy that delivers social justice for all classes, and ensures a liveable planet for future generations. In consequence, this must be a world in which women’s rights over their own bodies are paramount –for all the obvious reasons, but also so that human fertility can be managed. A world in which labour substitutes for carbon: a decarbonised economy will be a job-rich, labour-intensive economy. In it, we will do far more walking and cycling; we will not fly; we will give up meat and grow and consume local, seasonal, slow food. We will make and repair our own garments, rather than exploiting low-paid workers in far-off places. We will use both the sun’s energy and human energy efficiently.
Pettifor, Green New Deal
I will continue to make art and trade with a tailor.
